BOONE, N.C. — App State Athletics is pleased to announce a coffee branding partnership with Knowledge Perk called Yosef's Roast.
From a farm in Colombia, Yosef's Roast was officially formed in collaboration by both the leadership of Appalachian State University and Knowledge Perk, which is co-owned by App State alumnus Jordan Herring. He graduated from App State in 2013 with a bachelor's of science degree in international business.
"As an App alumnus, I am super excited to partner with my university to develop a product that will serve the App State community," Herring said. "Yosef's Roast tells a global story that begins in Latin America and ends with the creation of the official coffee of App State Athletics."
Knowledge Perk will be on campus this weekend for homecoming festivities selling Yosef's Roast, as well as additional hot and cold coffees. Those will be available on game day in Kidd Brewer Stadium to be purchased from "Khaldi," the on-site Knowledge Perk coffee bus.
A 16-ounce bag of whole bean Yosef's Roast is $19.95. It is also available for purchase online at
https://knowledgeperk.com.
Founded in 2018 and based in Rock Hill, S.C., Knowledge Perk and its values of coffee innovation, a flourishing community and a better world align with the core of the App State community.
Yosef's Roast has been designed specifically for App State alumni, students, faculty and fans. Knowledge Perk is offering a coffee that is both exceptional in taste and smell but also ethical in creation.
"It is so awesome to see the concepts that I learned during my time at App State applied in a partnership with the very university where my business career began," Herring said. "I hope that students, faculty, alumni and fans all over enjoy Yosef's Roast. Go App!"
