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Kidd Brewer Stadium
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Kidd Brewer Stadium stakes claim to being one of the toughest but also most picturesque college football venues in the nation.
After “The Rock” was voted the top Group of Five stadium in the country by CFB Campus Tour in 2023 and 2024, ESPN named Kidd Brewer Stadium one of the top 25 stadiums in all of college football.
With 63 seasons complete in the venue, which opened as Conrad Stadium on Sept. 15, 1962, App State has a 277-81-5 all-time record at The Rock.
App State set single-season school and Sun Belt records with an average home crowd of 34,734 in 2023, with the 2024 average of 34,623 falling just short. The 2023 mark broke its own league and program records established in 2022, with that season breaking both 2021 records.
With the construction of the $50 million north end zone facility, removal of the track and installation of new turf, The Rock had a new look in 2021, as the end zone facility opened for fans before a November 2020 game against Georgia State. Hall of Fame coach Jerry Moore was also honored before the 2021 opener at The Rock with a plaza and statue in his name.
The new end zone facility houses the football locker room, weight room, offices and team areas, as well as 1,000 club level seats, athletic training spaces, retail and dining service facilities.
The 2022 home opener against North Carolina drew a stadium-record 40,168 fans, and all seven home games in 2022 had an attendance figure exceeding 30,000, with six of the top eight home crowds in stadium history occurring in 2022.
In 2022, App State set single-season school and Sun Belt records with an average home crowd of 33,566. The Mountaineers broke the previous league and program records of 30,441 they had established in 2021.
In 2021, App State led the 130-team FBS at 101.5 percent home attendance relative to capacity.
App State’s impressive crowd support included 31,061 fans at a Wednesday win against Coastal Carolina — the biggest regular season crowd for a college football game on a Tuesday/Wednesday since App State joined the Sun Belt in 2014 — and 28,377 for a Thursday game vs. Marshall. A Thursday season opener vs. ECU in Charlotte’s Bank of America Stadium was officially an App State home game that drew 36,752 fans, the Kidd Brewer Stadium debut vs. FCS-level Elon drew 30,224 and a post-Thanksgiving visit from Georgia Southern drew 28,005.
App State also led the Sun Belt Conference in home attendance in 2016, 2017 and 2019, averaging 25,787 fans in Boone during the 2017 season, 23,351 fans per regular-season home game in 2018 and 23,806 fans per home game during a 13-1 season in 2019.
Wake Forest’s visit to Boone in 2017 attracted a then-record crowd of 35,126. The record was broken just one year after Miami’s visit drew a crowd of 34,658.
Thanks to philanthropic funding through A Mountaineer Impact, Kidd Brewer Stadium had a new and improved look in 2017 and is now part of the of the Mark E. Ricks Athletics Complex, The video board display increased to three times the size of the previous board with 2,500 square feet to feature 13HD technology from Daktronics. It measures 50 feet high by 90 feet wide for the overall scoreboard, with the new LED display measuring more than 37 feet high by 67 feet wide.
Kidd Brewer Stadium’s official seating capacity was 16,650 in 2007, but several expansion projects, including construction of the 120,000-square-foot App State Athletics Center, have almost doubled the capacity.
Conrad Stadium opened in honor of former University trustee and R.J. Reynolds executive William J. Conrad and was originally constructed with 10,000 permanent seats.
Conrad Stadium was renamed on Sept. 3, 1988 in honor of Kidd Brewer, one of the most successful head coaches in App State football history. Brewer, a Winston-Salem, N.C., native who served as head football coach of the Mountaineers from 1935-38, compiled a 30-5-3 overall mark in his four seasons at the helm of the Mountaineers.
